Business is an activity in selling products or services in order to provide benefits to its owner. Business is a risky activity provide both in terms of loss of material or non-material. But if successful it will provide benefits and prosperity for its owner. To avoid the risk of business then the business must be carried out appropriately with careful planning and execution of a serious and steady. Business consists of several critical components that support and complement each other. If one component fails then it will interfere with other components. Here are the components of the business:
- Management, which is part of the plan, manage, and run a business. This component can be called as a backend that is a component that is behind the scenes.
- Strength of a brand or image, that charisma, emotional strength which is owned by the company and represent the views / public feeling against the company or product.
- Products or Services, the components which are sold or offered to the market. This component can be called as a front end for these components in front. This component is dealing with the public.
- Partners, which is party to assist in running the business.
- Customers, namely those who will accept the offer or buy products and services offered.
I will discuss the components one by one with the above criteria, principle, and standards that need to be met in order for each component can function optimally as expected. Each component can not stand alone because of interference with one component will interfere with other components. I will write my thoughts based on experience, business management books, and case studies on specific companies. In this post I will discuss the management component. And I will continue in subsequent writings.
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