Tourism Industry Consolidation

Bomb blast in Brass that followed a bomb at the JW Marriot hotel to physically do occur momentarily and guncangannya quit immediately afterwards. But no denying the explosion was enough to shake the joints of life in the city. Either directly or indirectly almost every aspect of the business affected. One of the most affected is the tourism industry. As reported by some media soon after the event, the level of occupancy (occupancy rate) star hotels dropped significantly. So how to deal with post-crisis condition like this?

Jakarta Tourism Agency has been pretty heavily promoting "Enjoy Jakarta" to attract tourists, both foreign and domestic tourists to come and enjoy Jakarta. Whereas the characteristics of tourists who come to Jakarta different from tourists who come to Bali for example. Tourists who come to Jakarta dominated by motivational business than leisure. Unfavorable external conditions, such as bomb case which gives the impression of less secure in addition to congestion and a pile of problems that exist in the capital, tourists tend to efficient causes. In a sense, was in Jakarta only for business purposes only, once completed immediately leave Jakarta. To make tourists feel at home for the old course not sufficient to promote the program "Enjoy Jakarta" alone. Readiness necessary infrastructure and services sufficient to support it.

For that consolidation, restructuring, and increased competitive advantage is a step that is taken for granted. Consolidate all tourism actors in order to enhance the positive image of tourism in Jakarta Jakarta Tourism Office pursued through the organization of Supreme Tour 2004. This program is a gift of grace highest tourism in Jakarta. Working closely with The Jakarta Consulting Group, Jakarta Tourism Agency has been repositioned as Adikarya Tour 2004 "Quality Management System Development". Adikarya Tour 2004 is completely different from the previous gift, either in concept, system implementation, the committee, to the jury. The concept introduced is the Tourism Industry Scorecard, the assessment system based approach to winning business operations are balanced between process and outcome. Dimensional approach to answer questions that begin with the WHAT, primarily associated with the system. Dimensions deployment more answering questions that begin with HOW are mainly related to value creation. While the dimensions measuring result value delivery, trends, and influence.

In this concept, commitment and visionary leadership role of organizational culture as a driver (drivers). Both got this role because the organization requires good visibility and flexibility. Visibility will determine the perspective of the products and services provided, lines of business, human resources up to the customer. Flexibility while ensuring that the process reflects the way business both external and internal changes such as the development needs of the organization. But as good as any driver, if the system itself is not good, then it will not carry much meaning. A car broke down, if the engine is still alive will have an effect only while driving alone. Systems in the tourism industry can be translated into organizational strategy, focus on customers and markets, human resource management, process management, and application dimensions hospitality.

In the concept of this gift, all of the tourism industry is considered as a business unit. Operate purely business-oriented, rather than social activities. Resulting in the development strategy, the main strategic objectives are determined by considering the factor of customer / market, competency human resources, technology, risk of financial / economic, political risk / regulatory, and trends both nationally and internationally. While in practice, this strategy is operationally defined in the action plan and the results measured by key performance indicators (key performance index). As time went along with the surrounding atmosphere, this strategy is examined and reviewed in the spirit of continuous improvement (Continues improvement) according to the existing demands.

The tourism industry deal with the movement of people and their specific needs met. To survive, players in the industry with these characteristics are required to focus on customers and markets. As a service provider, the players in this industry must have intimate knowledge of who are the customers who can be known by market segmentation. After knowing the segment, can be determined who the target customers and then move on what your needs / expectations of their major. Expectations are important to ensure the fulfillment of customer satisfaction. Of questions that begins by whom and need analysis can then be enhanced with answers on how the quality of relationships with customers. Which is done by measuring the level of customer satisfaction and the collection of customer complaints. Customer complaints (feedback) is obtained and then followed up professionally in the standard time and certain compensation.

If the customer and market focus is outward orientation, then the scope of internal focus aimed at human resources. Human resource management can be started from the working procedures of the organization that includes organizational structure, job descriptions, competency standards, and two-way communication system (top down and bottom up), either vertically or horizontally. On the other hand, learning by training, held on the basis of the need to increase the competence of employees. Employees who continue to be sharpened and has a good level of welfare can be expected not only satisfied but engaged. Employees who have not engaged in absenteeism and turnover problems, but rather productive and contribute positively.

The right strategy and human resources that both will be less meaningful if the process itself is not effective and efficient. Cycle management process is done through the identification, mapping, standardization, the establishment of key performance indicators, and improvement system. Both in the primary process as well as supporting processes, dimensions hospitality should not be missed. One of these dimensions are prominent in tourism is a memorable memories for customers (unique customer experiences). Exotic is a word that is very meaningful piece for tourists, that he was willing to come all the way to enjoy it. Exotica is desired that does not compromise the survival of the environment and local culture.

All of the above is a process, which only half of the total value given. The other half aimed at the business results that include customer, market, process service, financial, human resources, environment, and application dimensions of hospitality.

This award is a means of fostering appreciation for the contributions as well as the tourism industry in Jakarta. This gift of grace is not intended for sale or social gathering. As a commitment to excellence, the Board of Assessors have the authority to not give grace to a subcategory that is not considered qualified to be a winner.